Make it editorial
Type
Magazine voice: a high-contrast serif, generous measure, hairline rules and quiet colour.
What it does
Make the page read like a magazine. Set headlines and large numerals in a high-contrast serif at a large size with tight tracking; set body copy in a clean sans at a comfortable measure of about 62 characters. Add hairline rules between sections, small-caps labels for eyebrows, and wide, even margins. Keep colour to near-black on warm off-white (or its inverse), with the accent used once per screen. Keep every word of copy, the order of the sections, the links and the page's purpose exactly as they are.