---
name: narrative-from-brand
description: Use when starting a new cinematic-scroll project and the brand has no written narrative yet. Generates a 250-400 word brand story in two voices (calm/poetic AND mysterious/futuristic) that the storyboard skill will later split into scenes.
---

# Narrative from Brand

You are writing the **storytelling document** that will become the script for a scroll-driven cinematic site. The narrative must be short (250–400 words), evocative, and broken into clear beats that map naturally to 6–10 visual scenes.

## Input you need from the user

1. Brand name + one-line description.
2. Industry / domain.
3. Audience (who they serve).
4. Core promise / value proposition.
5. Tonal anchors (e.g. "calm, technical, premium" or "playful, fast, irreverent").
6. Optional: existing taglines, manifesto lines, or brand keywords.

If any of these are missing, ask up to 3 short questions to fill the gaps. Do not invent the brand for them.

## Structure to produce

```
# {Brand}

## Voice A — {primary tone}

{4–6 short paragraphs. Each paragraph is one "beat". Each beat is the seed for one scene.
Use concrete metaphors, not abstract jargon. Show, don't claim.
End with the brand promise as a 2-line couplet.}

## Voice B — {alternate tone}

{Same story re-told in a different register. Often more atmospheric/cinematic.
This gives the storyboarder freedom to pick the more visual version per scene.}
```

## Rules

- **Concrete imagery beats abstract claims.** "Corridors of information, bridges between teams" >> "complex workflows."
- **Each paragraph = one scene candidate.** Aim for visual specificity ("a flower and a blueprint" reads as one shot; "we are innovative" does not).
- **End on a moment of resolution** — usually the brand name spoken as a couplet ("X is the moment. Y is the way to build it.").
- **Avoid AI tells:** no "in today's fast-paced world", "unlock", "elevate", "leverage", "synergy", or em-dash-heavy listicles.
- **Bilingual if requested** — produce both languages side-by-side in clearly labelled sections.

## Example output (truncated)

```markdown
# {Brand Name}

## Voice A — calm, technical

{Brand} is born from a simple idea: the best {category} are not imposed; they are revealed.

Every {customer type} has an internal architecture: {nouns specific to your domain — workflows, materials, signals, conversations, frictions}. Some parts are visible. Others remain hidden — until the {failure mode} begins.

We design {product type} to find the exact point where {abstract problem} becomes {concrete outcome}.

[…]

{Brand-first-word} is the {core concept}.
{Brand-second-word} is the way to build it.
```

*(The above is a structural template — never copy these exact words. Use them as a shape to fill with the actual brand's specifics.)*

## Deliverable

Save to `info/storytelling.md` (or `info/storytelling.en.md` + `info/storytelling.es.md` if bilingual). Confirm with the user before proceeding to storyboard.

---

**Next step:** invoke `skills/02-storyboard-from-narrative.md` on this file.

---

Licence notice — keep this with anything built from the instructions above:

MIT License

Copyright (c) 2026 Cinematic Scroll Kit contributors

Permission is hereby granted, free of charge, to any person obtaining a copy
of this software and associated documentation files (the "Software"), to deal
in the Software without restriction, including without limitation the rights
to use, copy, modify, merge, publish, distribute, sublicense, and/or sell
copies of the Software, and to permit persons to whom the Software is
furnished to do so, subject to the following conditions:

The above copyright notice and this permission notice shall be included in all
copies or substantial portions of the Software.

THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR
IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY,
FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE
AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER
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OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE
SOFTWARE.

---

Runtime dependencies (loaded via CDN, not bundled):

- Lenis (https://github.com/studio-freight/lenis) — MIT License
- GSAP + ScrollTrigger (https://greensock.com/gsap/) — free for personal and
  non-commercial use under the GreenSock standard "no charge" license. Commercial
  use requires a Club GreenSock license (https://greensock.com/club).

If you ship a commercial product using this kit, ensure you have the
appropriate GreenSock license or replace ScrollTrigger with a self-rolled
IntersectionObserver implementation.